“The Easter Bunny is Comin’ to Town Deluxe Edition” DVD From Warner Home Video
(November 19, 2007 - Burbank, CA) – A delightful, lighthearted tale of the Easter Bunny is hopping your way when "The Easter Bunny is Comin’ to Town Deluxe Edition" arrives on DVD in an all-new fully re-mastered DVD on February 19, 2008 from Warner Home Video. The Rankin and Bass classic television movie features the voice of the legendary Fred Astaire as the mailman narrator who has appeared in similar holiday classics such as "The Year Without Santa Claus" and "Santa Claus Is Comin’ To Town." This Easter tale is a fun, playful 50-minute holiday story with an uplifting message that teaches kids about the origins of Easter traditions such as Easter Egg Hunts and Easter Bonnets. "The Easter Bunny is Comin’ to Town Deluxe Edition" includes the all new never-before-seen egg-cellent bonus feature, “The Easter Bunny is Comin’ to Town: The Magic of Stop Motion - A Gallery of Stop Motion Shorts.” The bonus feature includes three fully produced stop-motion animated shorts intended for the younger audience. The DVD will be available at an SRP of $14.98 with an order due date of January 15, 2008.
Rankin and Bass Productions is known for its classic family films that have become synonymous with the holidays. Breathing life into its characters with the use of stop-motion animation, children of all ages will be delighted by this traditional tale. Rankin and Bass Productions has produced original films and specials that have become a holiday family tradition such as "Frosty the Snowman," "The Year Without a Santa Claus" and the legendary "Rudolph the Red-Nosed Reindeer."
"The Easter Bunny Is Comin’ to Town" is a fanciful tale of the orphaned bunny, Sunny, who grows up to become the Easter Bunny and starts some of the Easter traditions we have come to love so well.
“We are pleased to bring this Easter Holiday classic to DVD,” said Amit Desai, WHV Vice President of Family, Animation & Sports Marketing. “Rankin and Bass are known for their holiday classics and 'The Easter Bunny is Comin’ to Town, Deluxe Edition' is a delight for fans of all ages.”
Warner Home Video will support the release of "The Easter Bunny is Comin’ to Town Deluxe Edition" with a targeted online campaign generating millions of consumer impressions.
"The Easter Bunny is Comin’ to Town Deluxe Edition" DVD Special Features Include:
• “The Easter Bunny is Comin’ to Town: The Magic of Stop Motion - A Gallery of Stop Motion Shorts” - three fully produced stop-motion animated shorts:
“Breakfast of Magicians”
“Floating Through Daydream Garden”
"Easter Bunny is Comin’ to Town: The Easter Express" About Warner Home Video With operations in 90 international territories Warner Home Video, a division of Warner Bros. Home Entertainment Inc., commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. About Warner Bros. Animation Warner Bros. Animation has been producing award-winning original animation since 1930, when it released its first cartoon, “Sinkin' in the Bathtub.” Since then, Warner Bros. Animation’s characters have set the standard for innovative, quality animation. Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, Warner Bros. Animation is highly respected for its creative and technical excellence, as well as maintaining the studio’s rich cartoon heritage. Warner Bros. Animation also oversees the creative use of, and production of animated programming based on classic animated characters from the Hanna-Barbera and DC Comics libraries. Warner Bros. Animation is one of the most honored animation studios in history, garnering a grand total of six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, a Humanitas Award, two Prism Awards and 20 Annie Awards (honoring excellence in animation).# # #
“Floating Through Daydream Garden”
"Easter Bunny is Comin’ to Town: The Easter Express" About Warner Home Video With operations in 90 international territories Warner Home Video, a division of Warner Bros. Home Entertainment Inc., commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. About Warner Bros. Animation Warner Bros. Animation has been producing award-winning original animation since 1930, when it released its first cartoon, “Sinkin' in the Bathtub.” Since then, Warner Bros. Animation’s characters have set the standard for innovative, quality animation. Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, Warner Bros. Animation is highly respected for its creative and technical excellence, as well as maintaining the studio’s rich cartoon heritage. Warner Bros. Animation also oversees the creative use of, and production of animated programming based on classic animated characters from the Hanna-Barbera and DC Comics libraries. Warner Bros. Animation is one of the most honored animation studios in history, garnering a grand total of six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, a Humanitas Award, two Prism Awards and 20 Annie Awards (honoring excellence in animation).