Kids’ WB! And XOW! Offer Kids The Interactive Experience-Of-A-Lifetime In The Kids’ WB! Make A Mini Mucha Movie Contest

(July 11, 2005 - Burbank, CA) – On Saturday, July 16, Kids’ WB!, the #1 broadcast network for kids, and XOW!, the groundbreaking provider of visual and communication art products for the masses, are teaming up with award-winning studio Warner Bros. Animation’s "¡MUCHA LUCHA!," for the interactive experience-of-a-lifetime this summer during the Kids’ WB! Make A Mini Mucha Movie Contest. Providing kids with the high-tech tools to spark their imagination and get creative, Kids’ WB! and XOW! will offer kids the opportunity to create a mucha-masterpiece with the innovative Xipster FreeStyle animation software. Allowing kids to learn the basics of movie making and get totally involved in the start-to-finish process of creating their very own animated mini-movie, the national summer initiative will showcase every participating project, showing off the works of art and creative talents of each kid. Kids’ WB! Make A Mini Mucha Movie Contest also will present five lucky Grand Prize winners with the opportunity to display their very own personally created animated mini-movies on television during the Kids’ WB! Aftertoons Show, which airs during the network’s Monday through Friday weekday programming block (3-5 p.m.). Each Grand Prize winner also will get a Xipster FreeStyle stop-motion software package to keep their creative juices flowing and produce more mini-movies. Additionally, 100 first prize moviemakers will win the Xipster FreeStyle animation software to also create their own productions. To be eligible to win in the Kids’ WB! Make A Mini Mucha Movie Contest, viewers will need to tune-in to Kids’ WB!'s Saturday morning lineup (8 a.m. – 12 p.m. ET / 7-11 a.m. PT) and learn how to download the Xipster FreeStyle stop-motion software from www.KidsWB.com [2]. This unique software will allow kids to develop their own “mucha mini-movie” with characters, scenes, backgrounds, props, sound effects and music, as well a handy tutorial that will help kids get started on their animated creations. Parents will be required to enter their kids’ creative inventions in this exciting contest via online at www.KidsWB.com [2]. Kids’ WB! will showcase all mini-movies, which will be uploaded and available for screening, at www.KidsWB.com [2]. Get ready to get creative and spark your imagination this summer! # # #